Why a Blockbuster Online Subscription May Not Be a Good Value for You

If you are thinking about subscribing to Blockbuster, you may first want to determine if the subscription will provide a good value for you. On paper, a Blockbuster Online (Blockbuster by Mail, Total Access, etc.) subscription looks like an excellent value, but the reality is quite different. Actually, a Blockbuster subscription comes with many hidden pitfalls that dramatically reduce the value. Here are some significant issues you may want to consider before signing on with Blockbuster for one of their various plans.

Few Store Locations
One of the biggest benefits to a Blockbuster Online (Total Access) subscription is being able to exchange by-mail DVDs at stores. With more and more Blockbuster stores closing, many subscribers are being forced to drive longer and longer distances to reach a Blockbuster store. There is no point in spending $10 on gas to pickup or return a DVD that rents for a fraction of that amount. Any Blockbuster store that is not easy for you to reach is a store that is useless to you.

Reduction in Store Hours
The Blockbuster store near you may be reducing its daily business hours. This may be an indicator the store is performing poorly and may be closed in the future, but it also poses an inconvenience. Fewer store hours mean fewer hours for you to pickup and return DVDs,

Insufficient Selection and Quantities of Store DVDs
Once upon a time, you could go to a Blockbuster store at almost any time and find loads of popular titles. Those days are long gone. Blockbuster stores may have loads of DVDs on the shelves, but they are not the titles people want to see. There are plenty of old undesirable titles and bad new straight-to-video titles, but the stock of popular DVDs you might actually want to see is very low, and many of the classic hits are missing from the inventory all together.

Poor Online Availability
Blockbuster's selection of online DVD titles can be a bit limited. Some desirable titles are just not in the inventory. Making matters worse, many titles are in incredibly low supply. If a title has a status of Long Wait, you may have to wait months or years to see it. If a title has a status of Very Long Wait, there is a very good chance you will never see it. Even titles with a Short Wait status may take weeks or months to ship.

Undesirable Queue Shipments
Blockbuster may skip over several Available titles in your queue to ship less desirable titles to you. When this happens, the titles that get passed over are generally newer, more popular titles, and the titles Blockbuster ships are older, less popular titles. Blockbuster must have a philosophy of keeping subscribers busy with unpopular titles while carefully rationing the popular titles. Perhaps Blockbuster intentionally holds back the more desirable titles to ship to its more profitable low-volume subscribers. A more innocent explanation is that Blockbuster is just really bad with inventory management. Regardless, if this happens to you, you may wait weeks to see titles at the top of your queue even though they are marked as Available. The lesson here is: If you don't really want to see a title, you had better keep it out of your queue, because Blockbuster might send it to you when you least expect it.

Shipping Delays
Blockbuster should be able to ship a DVD to you the day after you have an empty slot in the At Home section of your queue, but Blockbuster may not ship when they should. Blockbuster may choose to leave the empty slot open for an extra day or keep a DVD in Processing status overnight. Every time Blockbuster does this, they deprive you of at least one day of your subscription benefits.

Distant Shipping
One of the sleaziest things Blockbuster does is ship DVDs to subscribers from distant shipping centers. If you live in or near a major city, DVDs should normally arrive at your home the day after Blockbuster ships them. If Blockbuster chooses to ship DVDs to you from a city that is hundreds of miles from you, DVDs will take an extra day or two to arrive. Every time Blockbuster does this to you, they reduce the amount of DVDs you can receive during each billing cycle, but, of course, you will be charged full price anyway.

Poor Customer Service
Compounding all of these negative factors is Blockbuster's extremely poor customer service. Blockbuster allows subscribers very few customer service options, and not one of them is sufficient. The toll-free customer service works best, but the hold times can be long sometimes. The customer service-by-email system is good only for ironic entertainment value. The incompetence in this area of Blockbuster is staggering. Your chance of getting a simple problem resolved through email with Blockbuster is about one in four. If you have a complicated problem with your account, you will spend days bouncing emails back and forth with Blockbuster and still not resolve anything.

The Bottom Line
To sum up, depending on your needs and viewing habits, there is a chance a Blockbuster subscription may be a good value for you, but there are many hidden factors that could have a tremendous impact on your ability to use your account and enjoy the benefits you must pay for each month. Before giving Blockbuster your credit card number, carefully consider the negative aspects of a Blockbuster subscription and determine if Blockbuster is prepared to meet your expectations as a consumer and provide you with an acceptable value for your money.

Surprise Visitors in the At Home Section of Your Queue

Hey, remember that DVD you returned to the Blockbuster store two weeks ago? You almost forgot you watched it, but guess what. It just popped up in the At Home section of your queue.

Surprisingly, DVDs returned days or weeks ago are mysteriously appearing in Blockbuster subscriber's queues, sometimes as multiple copies of the same title. This is most likely due to massive system problems at Blockbuster. If this happens to you, you will probably have to call Blockbuster at (866) 692-2789, sit on hold for half an hour listening to awful music while getting excited every couple of minutes when hear a pause and mistakenly think someone is about to help you.

If you have an abundance of time to wait for someone to speak with you, you may eventually get to ask a customer service representative to remove the surprise DVDs from your queue. Note: If you try to fix this problem via email, you may have to wait for a few days or maybe more than a week.

Worst Month Yet at Blockbuster

June is not even over yet, and Blockbuster has gone to great lengths to make sure it will be the worst month for Blockbuster subscribers since the old Blockbuster went bankrupt. For some, Blockbuster service has been so awful one can only imagine the incompetence is intentional. If you are unlucky enough to have a Blockbuster subscription, you have probably been subjected to a wide a array of serious service issues. Here are just a few you may have been experiencing, especially during the last few weeks.

DVDs Returned but Not Cleared
Just because you returned a DVD to a Blockbuster store and watched the clerk physically scan in the DVD at the counter, do not assume the DVD will be removed from the At Home section of your queue. Actually, the DVD could sit in your queue for days, clogging up your account until you take action to get it cleared. Blockbuster is blaming this problem on system errors, but it should be noted these system errors are allowing Blockbuster to make more money by shipping fewer DVDs to subscribers. If Blockbuster has system errors, are they not obligated to fix the errors and reimburse the subscribers for the delays caused by Blockbuster's poorly designed system?

DVDs In Processing
Blockbuster loves to delay your account by putting a DVD in the At Home section of your queue and classify the DVD as Processing. The DVD just sits there overnight, holding up your account for an extra day. It does not take two days or more to stick a disc into an envelope and apply a mailing label. There is no good reason for DVDs to routinely be in processing overnight. Every day Blockbuster "processes" a DVD is a day they do not have to service your account.

Shipping from Low Queue Positions
Blockbuster may skip over dozens of titles in your queue and send a DVD you had given a very low priority in your queue. Blockbuster needs to take your wishes seriously and try to send out the titles you want before they send your thirtieth or fortieth choice.

Shipping from Distant Cities
Blockbuster can delay your account for days by sending DVDs to you from a city far from you. Look on your Blockbuster return envelope. If the return address is for a city hundreds of miles from your home, your DVDs may be needlessly sitting in the mail system for days.

Incompetent Email Customer Service
The worst thing about all of these problems is there is no easy way to resolve them. If you contact Blockbuster through email about an issue, there is a roughly a 75% chance the customer service representative will fail to address your concern properly. You may even get a response that demonstrates the customer service person did not even bother to read your email. Most of them just seem determined to copy, paste, and email boilerplate responses until you give up trying to get your problem resolved.


If you have been experiencing these problems, notice that all of these issues ultimately benefit Blockbuster, because Blockbuster gets to send out fewer DVDs to you and spend less money while still charging you full price for a subscription. Every time Blockbuster causes a delay on your account, you wind up paying the same price for less service and Blockbuster keeps the savings at your expense. If you are having problems on your account, call Blockbuster toll free at (866) 692-2789 and demand answers. If they cannot fix your account, the only answer is to cancel your subscription and find a company who will treat you like a valued customer.

Blockbuster Online's Processing Decoy Tactic

It appears Blockbuster Online has begun favoring a particular throttling tactic. This one is the processing decoy tactic. Blockbuster will tie up your queue for an extra day by holding a DVD in Processing status overnight and then canceling shipment of the DVD the following morning. Here is an example of how it works.

1. On Monday morning, you have an empty slot in the At Home section of your Blockbuster Online queue.
2. Later that day, Blockbuster will move one of your most desired DVDs (normally one with an Availability status of Long Wait or Very Long Wait) to the empty slot in the At Home section of your queue. This DVD will be tagged as Processing.
3. The DVD will sit in your queue for the rest of the day and into the night with the status of Processing.
4. The next morning, the DVD will have mysteriously been moved from the At Home section of your queue back down to its original position in your list of desired DVDs. This leaves an empty slot in the At Home section of your queue.
5. Later that day, the empty slot will likely be filled with a different DVD from you queue. That replacement DVD is likely to ship that afternoon.

This throttling tactic is bad for you for two reasons. 1) The delay automatically adds at least one day to your turnaround, reducing the number of DVDs you can receive during the subscription month and thereby reducing the value of your subscription. 2) By holding one of your most desired DVDs in Processing status, Blockbuster is discouraging you from renting that title from another source for at least one day. You will probably not rent a DVD from a Blockbuster store, Redbox, etc. if you believe Blockbuster Online will be shipping that DVD to you in the immediate future.

Blockbuster might think they are being clever with this tactic, but they are only annoying subscribers. We all know Blockbuster Online generally knows whether it can ship a particular DVD or not. Those DVD envelopes and sleeves are barcoded and tracked through their inventory system.  Yes, sometimes returned DVDs arrive damaged or in the wrong sleeves or envelopes, but generally Blockbuster knows what DVDs it has in its shipping centers.  If Blockbuster is going to throttle subscribers, Blockbuster needs to stop playing games and just be straightforward with it.

Come on, Blockbuster, don't be such a tease. Just leave those shipping slots empty until you are satisfied with how much extra money you have milked from the subscribers. Irritating your last few loyal customers is not a good way to pull yourself out of bankruptcy.

Blockbuster's Blu-Ray Disc Rental Figures May Be Flawed

If you are a Blockbuster Online subscriber and you exchange your online rentals at stores for store rentals, you may have noticed that, sometimes, your store DVD rentals show up as Blu-ray discs in the At Home section of your Blockbuster Online queue. This commonly occurring error does not necessarily prove an inventory flaw; however, the error strongly suggests that Blockbuster inaccurately records some store DVD rentals as Blu-ray disc rentals.

If you do a lot of store exchanges and typically choose the DVD format, look in your Blockbuster Online rental history. There you may find several titles tagged with the [Blu-ray] tag. Depending on your rental preferences, you may notice that few or none of these supposed Blu-ray discs you rented from Blockbuster stores were really Blu-ray discs. They were just improperly tagged DVDs. Even more curious, this error seems to occur disproportionately often among new releases. Perhaps this is just a recent problem affecting only newer titles.

What is uncertain is whether or not Blockbuster is tagging discs inappropriately on purpose for some reason or if this is just another example of Blockbuster's incompetence. Regardless, many DVDs are being tagged incorrectly as Blu-ray discs in at least one system. If these errors are being carried over into other systems, such as the systems that provide data for inventory reporting and sales reporting, Blockbuster's numbers could be showing dramatically inflated figures for Blu-ray disc rentals.

There do seem to be stacks of unwanted Blu-ray discs just sitting on the shelves at Blockbuster stores. The excessive Blu-ray disc supply could stem from improper inventory reporting, or the improperly tagged discs could be concealing that Blu-ray discs are not terribly popular among Blockbuster store customers. Regardless, Blockbuster needs to get their act together and consistently tag DVDs as DVDs and Blu-ray discs as Blu-ray discs in all of their systems.

Imagine if you lost a store DVD that was electronically mislabeled as a Blu-ray disc. Would the store charge you the lower DVD price or the higher Blu-ray disc price? That could be an unpleasant surprise. If you lost the physical disc, you would have no proof it was a DVD, and you would be at the mercy of Blockbuster's inaccurate computer system.

Blockbuster Online Post-Dating Appears to Be Related to Time of Day

Further tracking of Blockbuster's online system has shown that the practice of post-dating some store transactions appears to be related to the time of day at which a given transaction takes place. For store transactions taking place in the earlier part of the day, Blockbuster tends to assign the correct date in the online system. For store transactions taking place in the later part of the day, Blockbuster tends to assign a later date in the online system.

This trend suggests that Blockbuster has established some arbitrary cutoff time during the day. This would mean store transactions taking place before the cutoff time would be recorded on the correct date, and store transactions taking place after the cutoff time would be recorded as taking place on the following date. If this is the case and Blockbuster does have an arbitrary cutoff time during the day, Blockbuster has established an unfair an unnecessarily confusing policy of recording store transaction dates.

One Blockbuster Undergrounder has suggested that Blockbuster has chosen to use a posting practice common to the banking industry. For example, if you deposit money into your account after 2:00PM on Monday, the funds will be posted to your account on Tuesday. The problem with this idea is, even though the bank will post your funds on the following day, the bank will still accurately record the date of your actual transaction. Confirm this by looking at your ATM receipt the next time you make a deposit after your bank's cutoff time. The funds from your deposit may not be available until the following day, but the actual date of the transaction will be correct in the system. In Blockbuster Online's system, the transactions are sometimes being recorded as actually happening on the following day.

If Blockbuster is somehow basing their arbitrary cutoff time on shipping center hours, this is also an unfair practice. Blockbuster Online shipping center hours should be irrelevant when recording store transaction dates. The online shipping system is supposed to operate based on whether or not a subscriber has available queue slots in time for shipping. The online system has no reason to be basing anything on store transaction dates. As far as the queue is concerned, either a store DVD has been rented and returned, or it has not. A slot is open at shipping time, or it is not. What would be the legitimate reason to record store transactions one day late? We already know the Blockbuster Online system is operating beyond shipping centers hours, because the system often displays in-store exchanges quickly after they happen, even when those transactions take place late at night. Why should the system not record the actual dates of transactions?

Since the transactions in question are physically taking place in Blockbuster stores, the transactions are taking place within normal business hours for the store. Therefore, the transactions should be recorded on the proper dates. If Blockbuster is assigning different dates, they are unjustifiably skewing subscriber data. This skewed data would inaccurately indicate subscribers are one day slower when exchanging some online DVDs at stores and Blockbuster is one day faster when shipping some online DVDs after the return of store DVDs. In short, the skewed data makes Blockbuster Online look better on paper by artificially making the subscribers look less active and Blockbuster Online look faster. Some subscribers could end up getting fewer DVDs because of delays, but the records would show many of Blockbuster's shipping delays are one day shorter than they actually are.

Blockbuster Prominently Displays False Statement on Web Site

Once you have returned all of the DVDs allowed by your Blockbuster Online subscription plan, a message will appear in the At Home section of your queue. This message reads,

To have movies shipped, just make sure you have added movies to your queue that are Available Now.

There's nothing else to do. We will ship your next available DVDs within 1 business day.

This statement is false. In fact, Blockbuster may not ship another DVD to you in one business day. They may take days to ship another DVD to you. If you call Blockbuster and ask why they have taken longer than one business day to ship a DVD to you, they will give you a variety of excuses. Blockbuster's favorite excuse is that the delay is your fault because you do not have enough available DVDs at the top of your queue.

How does Blockbuster get away with insisting subscribers have certain quantities of Available DVDs at the top of their queues? As long as the subscriber has at least one Available DVD anywhere in his or her queue, Blockbuster should ship something.

The fact is Availability is a very vague concept at Blockbuster. Just because a DVD shows up as Available in your queue, it does not mean the DVD is actually available. A title may be in abundant supply for the rest of the country, but if that title does not happen to be in ample supply in your shipping area, you could wait a long time to receive an "Available" DVD.

Also, why is availability such a ludicrous problem at Blockbuster? If DVDs have wait statuses of Short Wait or greater for month after month, doesn't that mean Blockbuster's supply is insufficient? Most of these DVDs are readily available for sale on the Internet. Many of them are available for very reasonable prices. If these Internet retailers can stock these titles, why can't Blockbuster?

Blockbuster Sometimes Post-Dates Store Transactions for Online Subscribers

The next time you exchange an online DVD for a store DVD at Blockbuster, check the date on your rental history on Blockbuster's Web site. You might notice that Blockbuster's system will sometimes indicate you rented and/or returned a store DVD one day later than you actually did.

For example, if you exchange an online DVD for a store DVD on 5/25/09 and return that same store DVD on 5/27/09. Your rental history on Blockbuster's Web site may sometimes erroneously indicate the transactions took place on 5/26/09 and 5/28/09.

Even when considering time zone differences, there is no logical explanation for these errors. Oddly, the process does not seem to work in reverse. These errors seem to only show some transactions taking place later than the actual dates. The system does not seem to be indicating transactions are taking place earlier than the actual dates. Why are the errors only resulting in apparent late transactions?

This practice of post-dating transactions might benefit Blockbuster, because--on paper--it might seem a subscriber held an online DVD one day longer than the subscriber actually did. This would artificially show a Blockbuster Online subscriber as being less active than the subscriber actually is, which would look better on Blockbuster's balance sheets, because subscribers who are less active are generally more profitable. The errant record keeping might also hide that Blockbuster took too long to ship an online DVD after the return of a store DVD. Post-dating a transaction makes it appear Blockbuster took one day less to ship a DVD than it actually did. In short, post-dating store transactions makes the subscriber appear to be slower and Blockbuster Online appear to be faster. Since store transactions take place in person, Blockbuster cannot directly delay when a subscriber gets a store DVD, but Blockbuster can delay when that subscriber gets the next online DVD by adding an extra day through the practice of post-dating.

Another strange thing is Blockbuster's ship and receive dates for online rentals seem to be fairly accurate. The post-dating seems to be isolated to some store DVDs upon rental and return.

To investigate this post-dating issue for yourself, click on the Rental History link located just above the At Home section of your Blockbuster Online queue and crosscheck Blockbuster's reported dates with the actual dates from your own records.

Make sure to keep accurate records of all of your transactions with Blockbuster. You may need these records to defend yourself against Blockbuster at some point. These records will also come in handy if you choose to take action against Blockbuster at some point in the future.

Blockbuster Store Returns May Sit in Queue's At Home Section Indefinitely

Be aware that you must check the At Home section of your queue at least once per day. Blockbuster Online seems to have a system problem or be engaging in an intentional delay tactic that will allow a returned DVD to sit idly in the At Home section of your queue for multiple days.

Even if you personally return a store DVD to a Blockbuster store and call the manager of the Blockbuster store to confirm the DVD has been scanned into the system, the DVD can still sit in your queue and occupy a shipping slot indefinitely. Every day a returned DVD incorrectly remains in the At Home section of your queue is a day you are not able to fully benefit from your subscription. Please note that Blockbuster will continue to charge you the full subscription fee even if unnecessary shipping delays of this nature are Blockbuster's fault.

The best thing is to call Blockbuster at the first sign of any shipping delay. You can reach Blockbuster toll-free at (866) 692-2789. Blockbuster may ask you to wait twenty-four hours before reporting a delay, but this is a ridiculous request. Blockbuster's system should be able to update at least hourly. If their system updates less than that, they need to fix it.

How to Investigate Artificial Blockbuster Store Check-In Delays

During the last several days, the Blockbuster Underground test account has revealed a peculiar new trend that might negatively affect some Blockbuster Online subscribers. The possible delay tactic limits the DVDs a subscriber can receive each month by allowing or intentionally creating a lengthy delay between the time a Blockbuster subscriber returns a store DVD and the time the Blockbuster Online system updates to reflect the return. The issue could easily add a day or two to the turnaround time for each DVD.

The most troubling thing about these delays is that they have the appearance of being artificial and intentional. Past system update patterns and current system update patterns show some inconsistencies that seem to have no reasonable explanation.

Under this new possible throttling tactic, store DVDs returned at the same time and at the same store may not clear the Blockbuster online system at the same time. This inconsistency strongly suggests the delays are not due to a legitimate system update schedule issue. For example, if the Blockbuster system were updating only once every twenty-four hours, generally all store DVDs returned at the same time should be clearing the system at about the same time. If two DVDs are returned at exactly the same time and they are clearing the Blockbuster Online system at very different times, that suggests the delays are artificial and, therefore, intentional.

Certainly, a Blockbuster employee might scan in one DVD and then not scan in another DVD for hours. This might account for discrepancies of a few hours, but this would not account for delays sometimes far exceeding twenty-four hours, especially since a couple of weeks ago, DVDs returned to the same store were normally clearing the Blockbuster Online system at nearly the same time and in less than a few hours. Often, returned store DVDs would clear in less than an hour.

Another reason the system delays seem artificial is that in-store exchanges (i.e., online DVDs exchanged for store DVDs) still show up in the system rapidly. This feature of the system seems to be mysteriously unaffected by the new delays. In-store exchanges commonly show up in the Blockbuster system within an hour of the transaction. How could the system so quickly update to show when store DVDs go out but then take a full day longer to reflect when those same DVDs came back?

You can test all of this for yourself and see if you are being throttled by Blockbuster in this manner. Here is how to conduct your own investigation.

1. The next time you exchange your Blockbuster Online DVDs for store rentals at a Blockbuster store, make a note of the time, go straight home, and check your Blockbuster Online queue.
2. Your in-store exchanges will probably already be reflected by your queue, indicating the Blockbuster Online system has updated.
3. If the new store rentals do not appear in your queue, check your queue every hour or so until the new store rentals appear in the At Home section of your queue.
4. Make a note of the time.
5. When you later return those store rentals, take them into the store to a Blockbuster counter clerk, and ask the counter clerk to scan the DVDs in front of you. Ask the clerk to verify the DVDs are showing up in the system as being checked in. (The store's system update should be almost instantaneous.) You may even want to ask for a receipt or other form of proof for the return. Regardless, make a note of the time the DVDs were scanned at the store.
6. When you get home, check your Blockbuster Online queue periodically until the store rental DVDs clear the At Home section of your queue.
7. Make a note of the approximate time you notice each DVD clearing your queue.
8. If your returned store DVDs clear at significantly different times, or if the DVDs remain in your queue beyond 6:00AM (Eastern) the following morning, there is a problem, and you are probably being throttled by Blockbuster.
9. Contact Blockbuster, ask them why you are experiencing such long delays on your account, and request a refund. If these delays are the result of a legitimate system delay, Blockbuster needs to offer you a full explanation, a detailed plan for how they are fixing the problem, and a refund for the time you were unfairly deprived of the subscription benefits for which your are paying.