How Blockbuster Is Throttling You to One Set of DVDs per Week

If you are a Blockbuster Online subscriber, you may have noticed a curious pattern of delays on your account. Sometimes, you will return a DVD to a Blockbuster store, and it will take a surprisingly long time to clear your queue. Often, you will have DVDs--that are apparently being processed--sitting in your queue for multiple days. Frequently, your DVDs will take days longer to arrive than they should have.

If these strange events are routinely occurring on your Blockbuster account, you are not just a random, unfortunate Blockbuster customer. You are most likely a victim of throttling. Blockbuster may be systemically limiting the number of DVDs you receive by employing a combination of delay tactics against your account.

Below is a summary of Blockbuster Online's more common throttling tactics. Each tactic creates only a small delay, but when Blockbuster uses two or more of these tactics together, they can easily place tight limits on the number of DVDs you can receive in any given month.

Delayed Store Check-In
If you are being throttled by Blockbuster, you may have noticed you can return a store DVD to a Blockbuster store, but it might not clear your queue for hours (or days). You may have noticed the returned store DVD almost never clears your queue in time for another DVD to ship that same day--even if you returned the store DVD as soon as the store opened. Blockbuster can use this delayed store check-in tactic to slow down your DVDs by at least one extra day.

Processing Delays
One of Blockbuster's favorite throttling techniques is the processing delay. Blockbuster may indicate they are processing your DVD for shipment, but they will actually not ship it out until the following day. Blockbuster just claims to be processing your DVD so you will be less likely to complain. If you do complain, they will just defend themselves by saying, "We are processing your next DVD. We will ship it as soon as possible."

How long does it take to process a DVD anyway? How could it possibly take a full day or more to turnaround a DVD? There is no legitimate reason for this type of delay. The purpose is to slow down your shipments by an extra day or an entire weekend, therefore decreasing the number of DVDs you can watch for your monthly subscription fee.

Long-Distance Shipping
If you are being throttled by Blockbuster, you may have noticed, when Blockbuster ships a DVD to you on a Monday or Tuesday, that DVD takes an extra couple of days to arrive. This is because Blockbuster is shipping DVDs to you from shipping centers far from your house. Blockbuster could be intentionally exploiting USPS transit times to ensure that your DVD takes longer to arrive at your house. Blockbuster pays the same whether they ship a DVD to you from down the street or 3,000 miles away. By shipping DVDs from remote shipping centers, Blockbuster can add days to your turnaround time and then blame USPS for the delay.

What This Means for You
By using a devious combination of multiple throttling techniques, Blockbuster has made it nearly impossible for throttled subscribers to get more than one set of DVDs in any given week. If you are being throttled by Blockbuster, expect to be hit with a variety of delays. No matter how quickly you watch and return your DVDs, it appears Blockbuster has stacked the deck against you. Blockbuster is simply not going to send as many DVDs to you as they should.

If you are a Blockbuster subscriber, know that you are dealing with a shady company that is willing to take your monthly subscription fee while providing very limited benefits. This is just what Blockbuster is doing to subscribers now. Imagine what other sorts of unscrupulous business practices Blockbuster will be employing in the future as this increasingly irrelevant company continues to lose market share to its competitors and finds it more difficult to generate enough profits to sustain its outdated and bloated business model. For Blockbuster subscribers, things are bound to only get worse from here on out.

Wednesday Shipping: Blockbuster Online’s Weapon of Choice for Delays

In September 2008, Blockbuster Underground reported an apparent trend at Blockbuster Online.

Since then, Blockbuster has shown signs of experimenting with multiple delay tactics, but the Wednesday shipping delay tactic seems to be emerging as one of Blockbuster’s favorites ways to limit the flow of DVDs to some subscribers.

It appears Blockbuster Online has decided to ship few or no DVDs to at least some subscribers on Mondays and Tuesdays regardless of whether or not the subscribers have open queue slots. This delay tactic makes Wednesday the first normal shipping day of the week for some Blockbuster Online subscribers. Therefore, an affected subscriber could have all of his or her online DVDs checked in by Blockbuster on a Friday afternoon and possibly not see any replacement DVDs shipped out until Wednesday of the following week. Because of transit times, the affected subscriber would not actually receive those DVDs until Thursday, Friday, Saturday, or later.

At this point it is unclear if Blockbuster uses its Wednesday shipping delay tactic on all subscribers or just the heavy users. Regardless, there is a clear trend that Blockbuster is not shipping DVDs to at least some subscribers on Mondays and Tuesdays even though those subscribers may have had multiple open slots in their queues for days.

This Wednesday shipping scheme is the most flagrant and egregious delay tactic employed by Blockbuster since the company began its DVD-by-mail service in 2004. Look for Blockbuster to take more shifty courses of action as it continues to squeeze profits from its shrinking customer base.

If you have had any experiences with Monday, Tuesday, and Wednesday shipping at Blockbuster Online, please share your experiences here.

Blockbuster’s New DVD Shipping System Will Blow Your Mind

More details have surfaced about Blockbuster’s new DVD shipping system. The full truth is complicated and unbelievable.

The shipping system works on an expanding hierarchy search method. Presumably, every Monday, the shipping software searches the queues of subscribers with open queue slots. The catch is the software looks only at the first three positions (for a three-out plan) on Mondays. If you, the subscriber, have some immediately available titles in the first three positions of your queue, Blockbuster may ship DVDs to you on Monday. If you do not have any immediately available titles in your first three queue positions, Blockbuster may not ship a DVD to you on Monday. (Do not have great expectations for Monday shipping. Monday is not a full and legitimate shipping day at Blockbuster anyway.)

On Tuesdays, the software repeats the same process. The only difference is the software searches the first six positions of your queue for immediately available titles. If you do not have any immediately available titles in the first six positions, no DVDs are likely to ship on Tuesday.

On Wednesdays, the process continues by searching only the first nine positions of your queue. On Thursdays, the software considers the first twelve queue positions. Not until Friday will the software search your entire queue for immediately available titles.

This shipping system is confusing, so here is the breakdown.

Mondays – Only immediately available DVDs from the top three queue positions may ship.

Tuesdays – Only immediately available DVDs from the top six queue positions may ship.

Wednesdays – Only immediately available DVDs from the top nine queue positions may ship.

Thursdays – Only immediately available DVDs from the top twelve queue positions may ship.

Fridays – Any immediately available DVDs in your queue may ship.

This new shipping system is harsh enough, but here is where things get incredibly frustrating. You might think you can beat the system by keeping the first twelve positions of your queue free from titles with statuses of “Short Wait,” “Long Wait,” “Very Long Wait,” etc. Sadly, it is not that easy. Just because Blockbuster designates a title’s status as “Available,” it does not always mean the title is immediately available in your area.

In Blockbuster language, “Available” means the title is in reasonable supply nationwide; however, the status does not indicate availability in your region. For example, you live in Seattle and have Donnie Darko at the top of your Blockbuster Online queue. Donnie Darko may be abundantly available throughout most of the distribution centers in the eastern United States, but there may be no copies of Donnie Darko at distribution centers in your region. In this case, Donnie Darko could still have a status of “Available,” but since Blockbuster does not usually ship DVDs long distances, the DVD will most likely not be shipped to you.

Making matters much worse, if you had Donnie Darko and two other “Available” titles, which are not actually available regionally in the first three positions in your queue, these three titles could prevent shipments from your queue all day Monday, every Monday. If you had six such titles in your first six queue positions, Blockbuster might not ship to you on Mondays or Tuesdays. If you had nine such titles in your first nine queue positions, Blockbuster might not ship to you on Mondays, Tuesdays, or Wednesdays. If you had twelve such titles in your queue, Blockbuster might not ship a DVD to you until a Friday. Even on Fridays, you have no guarantees.

If you are thinking all of this is ridiculous and makes no sense, you are correct. This shipping system is absolutely ridiculous, and it is not supposed to make sense. The only logical explanation is that Blockbuster has found a way to systematically reduce the number of DVDs it sends to subscribers each week. This incomprehensible shipping system drastically reduces your ability to manage your account and receive your full subscriber benefits. Now that you know more about the system, maybe you can use the information to your advantage or, at least, gain some understanding about why you are not receiving DVDs from Blockbuster as quickly and frequently as you should.

Blockbuster Keeps Finding New and Exciting Ways to Suck

At first, Blockbuster Online was breathtakingly amazing at sucking. When Blockbuster Online first became available in 2004, it was an absolutely horrible service. The unstable Web site was a flashback to 1996. DVDs were limited. They took too long to ship. They took too long to arrive, and when they finally did arrive, they were often the wrong discs in the right envelope. The service was so unbearably bad that subscribers were practically tripping over each other to cancel. The subscriber cancellation problem was so severe Blockbuster had to beg subscribers not to quit. Many disgruntled customers got discounts, free months, and other benefits in exchange for being patient with the hapless new online service.

As time went on, the Blockbuster Online team got their act together. Service gradually got better with each passing month. Eventually, Blockbuster Online subscriptions became pretty good values. Subscribers began to enjoy the service, people were getting all the movies they could want, and the party lasted for a while.

Apparently, Blockbuster determined that offering a good value may make customers happy but does not necessarily translate into a profitable business model. Suspiciously, as if it were planned, service began to gradually decline at Blockbuster Online.

The first thing to start sucking was online customer service. Whereas online customer service used to be tolerable and a reasonable avenue for pursing resolutions to account problems, online service soon became ridiculous. Subscribers in need were greeted with delays, form letters, and boilerplate solutions. Online customer service became mindless. To this day, it seems like the average online service representative does not understand the most basic customer inquiries. Don’t you just love it when you fill out Blockbuster’s online support form to ask why a title has been sitting at the top of your queue for six months and you get a reply telling you to add more titles to your queue?

A new nasty surprise came in the summer of 2006 when Blockbuster quietly eliminated all weekend DVD processing. This was an unwelcome turn that considerably reduced subscriber benefits by increasing turnaround times. USPS works weekends. Why can’t Blockbuster be at least as good as their carrier?

In the summer of 2007, Blockbuster found an absolutely spectacular new way to suck by dramatically raising prices and limiting in-store exchanges for many online customers. Blockbuster basically, turned their standard plan into TotalAccess Premium and then created a lesser plan, which was then presented as Blockbuster’s new standard plan: Total Access. What sort of company does something this outrageous?

Toward the end of 2007, the most egregious of Blockbuster’s sucking initiatives came in the form of tremendous cutbacks on Monday shipping. With the new reduction in shipping days, Blockbuster decreased its normal (full) shipping days to Tuesday, Wednesday, Thursday, and Friday. That’s nearly half the week! The limited shipping days make it extremely difficult for subscribers to get two sets of DVDs in a week. Way to go, Blockbuster. Not only is this an excellent way to suck, it’s a bit sleazy too.

Within the last few weeks, Blockbuster found yet another fun new way to suck by eliminating in-store rental e-coupons for many subscribers. Even those who were getting two coupons per month, got downgraded to one per month. This is just the latest in a series of declines in Blockbuster Online subscription benefits.

When it comes to delivering bad service, Blockbuster has spared no creativity in finding new and exciting ways to suck. What’s next? How much worse can Blockbuster Online get? In the near future, maybe Blockbuster will start limiting online customers to selecting movies from the remnants of Blockbuster’s pan and scan VHS collection. Don’t be surprised when you look into your mailbox and see a thick yellow and blue envelope containing a severely worn tape of Beverly Hills Cop 3 (Full Screen Edition). Oh, and by the way, it will probably arrive postage due.

Monday Shipping Is Elusive at Blockbuster Online

A Blockbuster Underground test account began revealing some unusual activity in late 2007, and the problem has consistently persisted throughout early 2008. The problem is with the shipment of new DVDs on Mondays. Blockbuster used to almost always ship DVDs on Mondays. Now, however, it appears Blockbuster almost never ships out DVDs to at least some online accounts on Mondays.

The Blockbuster Underground test account commonly has multiple empty queue slots throughout most of each weekend and Monday. It has become standard that the earliest shipment of DVDs does not occur until Tuesday afternoon each week. This means that a queue slot may open on a Friday afternoon, and the replacement DVD will not arrive until Wednesday, Thursday, or later. This is a substantial delay. The absence of Monday shipping causes a significant decrease in the number of DVDs a customer can receive in a week. This delay must be very profitable for Blockbuster, but it is a substantial blow to the customer’s subscription benefits.

Are you experiencing similar problems with Monday shipping from Blockbuster Online? If so, please report it here. If this shipping trend is consistent, we may be on the verge of discovering a way that Blockbuster has managed to limit (or throttle) the flow of DVDs to some or all of its online customers.