Blockbuster’s Wednesday Shipping Tactic

If you have a Blockbuster Online account, you have probably noticed an unpleasant development recently. For months now, Blockbuster has been shipping many DVDs on Tuesdays, making Monday shipping an extremely rare occurrence. Now, Tuesday shipping is beginning to fade, and Wednesday is gradually taking its place as the first full shipping day of the week at Blockbuster.

This is an unwelcome development, which is significantly reducing the subscription benefits for which you are paying as a Blockbuster Online subscriber. If you exchange your online rentals at a Blockbuster store on a Friday night, it is quite possible Blockbuster Online may not ship new DVDs to you until Wednesday of the following week. In this case, the earliest you will get your online rentals will be Thursday, and having to wait on those DVDs until Friday or Saturday is very possible. So, with Blockbuster’s Wednesday shipping tactic, you could be facing a full week or more of waiting for your DVDs.

If your DVDs are not shipping until Wednesday, it will be nearly impossible for you to get more than one set of DVDs per week. Your only hope is that you receive and watch all of your DVDs on Thursday, exchange them at a Blockbuster store that night, hope Blockbuster Online will ship more DVDs to you on Friday, and then hope you receive the new DVDs by Saturday. This feat is going to be completely impractical for the vast majority of subscribers, and Blockbuster must know this. By limiting shipping on Mondays and Tuesdays, Blockbuster has found yet another way to reduce your subscription benefits while still charging you full price.