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Blockbuster Adds Playboy Titles (Shhh.)

Question: If you’re Blockbuster and have a squeaky clean image, how do you offer Playboy titles on your Web site?

Answer: Very quietly.

Apparently, Blockbuster Online quietly added a few Playboy titles to their lineup sometime prior to the end of 2005. Currently, only R versions of these Playboy titles are available for online rental; however, Unrated editions are available for online purchase.

You can find these titles by searching for Playboy on Blockbuster’s Web site.

This is probably a marketing test. If the Playboy titles rent well, Blockbuster will certainly consider adding more. If there is a public outcry over Playboy movies being available at Blockbuster Online, Blockbuster will probably retreat and blame the moral lapse on some unlucky underling.

What do you think? Should Blockbuster Online offer Playboy titles?


Grandfathered $14.99 Customers to Pay More

If you are one of the early Blockbuster Online subscribers who was grandfathered in under the $14.99 price guarantee during Blockbuster’s August 2005 price increase, the party is almost over. Your monthly subscription fee will most likely be increasing soon.

The $14.99 price guarantee ends on January 31, 2006. Do not be surprised to see your monthly fee go up to the current standard price of $17.99.

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