How Blockbuster Is Throttling You to One Set of DVDs per Week

If you are a Blockbuster Online subscriber, you may have noticed a curious pattern of delays on your account. Sometimes, you will return a DVD to a Blockbuster store, and it will take a surprisingly long time to clear your queue. Often, you will have DVDs--that are apparently being processed--sitting in your queue for multiple days. Frequently, your DVDs will take days longer to arrive than they should have.

If these strange events are routinely occurring on your Blockbuster account, you are not just a random, unfortunate Blockbuster customer. You are most likely a victim of throttling. Blockbuster may be systemically limiting the number of DVDs you receive by employing a combination of delay tactics against your account.

Below is a summary of Blockbuster Online's more common throttling tactics. Each tactic creates only a small delay, but when Blockbuster uses two or more of these tactics together, they can easily place tight limits on the number of DVDs you can receive in any given month.

Delayed Store Check-In
If you are being throttled by Blockbuster, you may have noticed you can return a store DVD to a Blockbuster store, but it might not clear your queue for hours (or days). You may have noticed the returned store DVD almost never clears your queue in time for another DVD to ship that same day--even if you returned the store DVD as soon as the store opened. Blockbuster can use this delayed store check-in tactic to slow down your DVDs by at least one extra day.

Processing Delays
One of Blockbuster's favorite throttling techniques is the processing delay. Blockbuster may indicate they are processing your DVD for shipment, but they will actually not ship it out until the following day. Blockbuster just claims to be processing your DVD so you will be less likely to complain. If you do complain, they will just defend themselves by saying, "We are processing your next DVD. We will ship it as soon as possible."

How long does it take to process a DVD anyway? How could it possibly take a full day or more to turnaround a DVD? There is no legitimate reason for this type of delay. The purpose is to slow down your shipments by an extra day or an entire weekend, therefore decreasing the number of DVDs you can watch for your monthly subscription fee.

Long-Distance Shipping
If you are being throttled by Blockbuster, you may have noticed, when Blockbuster ships a DVD to you on a Monday or Tuesday, that DVD takes an extra couple of days to arrive. This is because Blockbuster is shipping DVDs to you from shipping centers far from your house. Blockbuster could be intentionally exploiting USPS transit times to ensure that your DVD takes longer to arrive at your house. Blockbuster pays the same whether they ship a DVD to you from down the street or 3,000 miles away. By shipping DVDs from remote shipping centers, Blockbuster can add days to your turnaround time and then blame USPS for the delay.

What This Means for You
By using a devious combination of multiple throttling techniques, Blockbuster has made it nearly impossible for throttled subscribers to get more than one set of DVDs in any given week. If you are being throttled by Blockbuster, expect to be hit with a variety of delays. No matter how quickly you watch and return your DVDs, it appears Blockbuster has stacked the deck against you. Blockbuster is simply not going to send as many DVDs to you as they should.

If you are a Blockbuster subscriber, know that you are dealing with a shady company that is willing to take your monthly subscription fee while providing very limited benefits. This is just what Blockbuster is doing to subscribers now. Imagine what other sorts of unscrupulous business practices Blockbuster will be employing in the future as this increasingly irrelevant company continues to lose market share to its competitors and finds it more difficult to generate enough profits to sustain its outdated and bloated business model. For Blockbuster subscribers, things are bound to only get worse from here on out.

Speed or Order: Choose How You Want Blockbuster to Throttle You

Blockbuster has added a new feature that allows you to apply new settings to your queue. On the My Account page, under Manage Account Settings, you can designate Shipping Preferences for your queue. You may choose either Speed or Order. If you select Speed, Blockbuster should ship DVDs to you according to which titles in your queue will ship the fastest with less regard to their rank in your queue. If you select Order, Blockbuster should ship DVDs to you according to their rank in your queue with less regard to speed. Furthermore, if you select Order, you will need to select how many extra days you are prepared to wait for the highest ranking titles in your queue. You may choose to wait one to five extra days.

Choose from these queue options carefully, because Blockbuster can use these preferences to their advantage. If you select Speed, you will be inviting Blockbuster to send DVDs that might be low in your queue but abundant in Blockbuster's inventory. If you select Order, you will be inviting Blockbuster to slow down your shipments with no guarantee you will actually receive your most desired titles. Either way, Blockbuster could use these settings to your disadvantage. Either you could get less desirable titles more quickly or more desirable titles more slowly.

At this point, it is unclear how these settings will affect which distribution center will be shipping your DVDs. When Blockbuster ships from distant shipping centers, days may be added to transit times. In recent months, Blockbuster has displayed a strong tendency to slow down the flow of DVDs to some subscribers by shipping from more distant centers. Blockbuster has not yet specified whether or how transit times will be factored based on a subscriber's Speed/Order queue shipping preference.

Here is the safe way to play this new Speed/Order queue feature. Set your preference to Speed, and do not have any titles in your queue that you would not be happy to receive. Keep your most desired titles at the top of your queue, and hope for the best. Blockbuster is still probably going to throttle you, but if you have your preference set for Speed and you have plenty of desired titles in your queue, Blockbuster will not have any legitimate excuses. Yes, Blockbuster will still probably throttle you, but they will have a hard time convincingly pinning the blame for the delays on you.

How to Investigate Artificial Blockbuster Store Check-In Delays

During the last several days, the Blockbuster Underground test account has revealed a peculiar new trend that might negatively affect some Blockbuster Online subscribers. The possible delay tactic limits the DVDs a subscriber can receive each month by allowing or intentionally creating a lengthy delay between the time a Blockbuster subscriber returns a store DVD and the time the Blockbuster Online system updates to reflect the return. The issue could easily add a day or two to the turnaround time for each DVD.

The most troubling thing about these delays is that they have the appearance of being artificial and intentional. Past system update patterns and current system update patterns show some inconsistencies that seem to have no reasonable explanation.

Under this new possible throttling tactic, store DVDs returned at the same time and at the same store may not clear the Blockbuster online system at the same time. This inconsistency strongly suggests the delays are not due to a legitimate system update schedule issue. For example, if the Blockbuster system were updating only once every twenty-four hours, generally all store DVDs returned at the same time should be clearing the system at about the same time. If two DVDs are returned at exactly the same time and they are clearing the Blockbuster Online system at very different times, that suggests the delays are artificial and, therefore, intentional.

Certainly, a Blockbuster employee might scan in one DVD and then not scan in another DVD for hours. This might account for discrepancies of a few hours, but this would not account for delays sometimes far exceeding twenty-four hours, especially since a couple of weeks ago, DVDs returned to the same store were normally clearing the Blockbuster Online system at nearly the same time and in less than a few hours. Often, returned store DVDs would clear in less than an hour.

Another reason the system delays seem artificial is that in-store exchanges (i.e., online DVDs exchanged for store DVDs) still show up in the system rapidly. This feature of the system seems to be mysteriously unaffected by the new delays. In-store exchanges commonly show up in the Blockbuster system within an hour of the transaction. How could the system so quickly update to show when store DVDs go out but then take a full day longer to reflect when those same DVDs came back?

You can test all of this for yourself and see if you are being throttled by Blockbuster in this manner. Here is how to conduct your own investigation.

1. The next time you exchange your Blockbuster Online DVDs for store rentals at a Blockbuster store, make a note of the time, go straight home, and check your Blockbuster Online queue.
2. Your in-store exchanges will probably already be reflected by your queue, indicating the Blockbuster Online system has updated.
3. If the new store rentals do not appear in your queue, check your queue every hour or so until the new store rentals appear in the At Home section of your queue.
4. Make a note of the time.
5. When you later return those store rentals, take them into the store to a Blockbuster counter clerk, and ask the counter clerk to scan the DVDs in front of you. Ask the clerk to verify the DVDs are showing up in the system as being checked in. (The store's system update should be almost instantaneous.) You may even want to ask for a receipt or other form of proof for the return. Regardless, make a note of the time the DVDs were scanned at the store.
6. When you get home, check your Blockbuster Online queue periodically until the store rental DVDs clear the At Home section of your queue.
7. Make a note of the approximate time you notice each DVD clearing your queue.
8. If your returned store DVDs clear at significantly different times, or if the DVDs remain in your queue beyond 6:00AM (Eastern) the following morning, there is a problem, and you are probably being throttled by Blockbuster.
9. Contact Blockbuster, ask them why you are experiencing such long delays on your account, and request a refund. If these delays are the result of a legitimate system delay, Blockbuster needs to offer you a full explanation, a detailed plan for how they are fixing the problem, and a refund for the time you were unfairly deprived of the subscription benefits for which your are paying.

Blockbuster’s Wednesday Shipping Tactic

If you have a Blockbuster Online account, you have probably noticed an unpleasant development recently. For months now, Blockbuster has been shipping many DVDs on Tuesdays, making Monday shipping an extremely rare occurrence. Now, Tuesday shipping is beginning to fade, and Wednesday is gradually taking its place as the first full shipping day of the week at Blockbuster.

This is an unwelcome development, which is significantly reducing the subscription benefits for which you are paying as a Blockbuster Online subscriber. If you exchange your online rentals at a Blockbuster store on a Friday night, it is quite possible Blockbuster Online may not ship new DVDs to you until Wednesday of the following week. In this case, the earliest you will get your online rentals will be Thursday, and having to wait on those DVDs until Friday or Saturday is very possible. So, with Blockbuster’s Wednesday shipping tactic, you could be facing a full week or more of waiting for your DVDs.

If your DVDs are not shipping until Wednesday, it will be nearly impossible for you to get more than one set of DVDs per week. Your only hope is that you receive and watch all of your DVDs on Thursday, exchange them at a Blockbuster store that night, hope Blockbuster Online will ship more DVDs to you on Friday, and then hope you receive the new DVDs by Saturday. This feat is going to be completely impractical for the vast majority of subscribers, and Blockbuster must know this. By limiting shipping on Mondays and Tuesdays, Blockbuster has found yet another way to reduce your subscription benefits while still charging you full price.

Latest Releases Arriving Late

In the past, when Blockbuster Online was a pretty good service, new releases would often arrive very quickly. If you lived near a distribution center, you could expect DVDs to arrive as early as the day after their release date (conceivably, even on the release date). It appears that rapid delivery system has changed.

If Blockbuster Online ships a DVD to you shortly after its release date, do not be surprised if it takes two or three extra days to arrive in your mailbox. Blockbuster Online must be shipping their newest releases from remote distribution centers.

This delay will extend your turnaround time. So, if you want to keep your turnaround times short, you might want to keep those new releases lower down in your queue for the first several days after their release. Presumably, once demand has slightly waned and every distribution center has a modest supply of the newest titles, you should have a better chance of Blockbuster shipping your DVD from your nearest distribution center.

Of course, if you just have to see that new release as soon as it comes out, the extended transit time might be worth it to you, and you will want to keep that new release at the top of your queue. Also, if your plan allows it, you can simply use an in-store exchange to get that new release. (Note: New releases almost always come out on Tuesdays.)