The Reality of Blockbuster’s Practical Plan Caps

As far as we know, Blockbuster does not have any official subscriber plan caps which actually limit the number of DVDs a subscriber is permitted to receive in any given time period. This, of course, excludes limits which are specifically established as the terms of specific plans (e.g., the cap on the LIMITED Through the Mail plan).

Official plan caps are not necessary, because all Blockbuster subscriptions come with built-in plan caps--or practical caps--which are imposed by the USPS delivery schedule and Blockbuster’s shipping days. Given that Blockbuster has limited full shipping days, your DVDs will most likely ship only on Tuesdays, Wednesdays, Thursdays, and Fridays. This small shipping window significantly limits the amount of DVDs you can receive in any given week.

For example, if you were to maximize your TotalAccess Premium plan by exchanging all of your online rentals for in-store rentals the same day those online rentals arrive, you would not be able to average more than twelve DVDs (six online and six in-store) per week. In order to reach this lofty maximum, you would have to generally receive your DVDs the day after shipping, and here is where we find another problem: transit times.

Not all DVDs arrive the next day. Rare titles, old titles, brand new releases, etc. commonly ship from distant shipping centers and take longer to arrive. These longer transit periods increase turnaround times and greatly reduce the amount of DVDs you can receive in a week. Even if you are diligent about exchanging your online rentals for in-store rentals the same day they arrive, you may find it very difficult to get more than six DVDs (three online and three in-store) per week if some of your DVDs are taking an extra day or two to arrive.

So, there you have it. Limited shipping days and transit times are working against you. Even under perfect circumstances, no matter what you do as a consumer, your Blockbuster TotalAccess Premium plan has a practical cap of around twelve DVDs per average week. If your circumstances are less than perfect, you might experience a practical cap of around six DVDs per week. Realistically, you will probably find that you can average no more than ten DVDs per week on a TotalAccess Premium account, and accomplishing that feat will require a great deal of determination and effort on your part.

Blockbuster’s Not So Total Access

Blockbuster Online is changing their pricing structure. The most significant feature of this new structure is placing strict limits on free in-store exchanges for online subscribers.

Under the new plan, regular Total Access subscribers will be limited to five free in-store exchanges per month. Once the subscriber reaches the allowance for the month, the subscriber can then pay a discounted price for each additional in-store exchange. (This is unconfirmed, but it appears additional in-store exchanges will cost approximately $1.99 per DVD.)

Those Blockbuster customers wishing to have unlimited free in-store exchanges will need to subscribe to Total Access Premium. The Premium plan is an additional $7 per month.

What do you think about this new Blockbuster pricing structure? How does the new structure affect you? If you are an existing Blockbuster Online subscriber, did Blockbuster automatically grandfather you into Total Access Premium, or did you get downgraded to a lesser plan like Total Access?

Blockbuster Online Throttling

For those new to the world of DVD-by-mail, throttling is a practice where DVD-by-mail companies intentionally limit the flow of DVDs to subscribers who are on flat-rate subscription plans. That insidious, red industry leader invented the practice, but other companies have been accused of copying the greedy and sleazy tactic to maximize profits.

Are you a high-volume DVD renter and being throttled by Blockbuster Online? If so, please post the specifics here by clicking on Comments.

Make sure to include details about your subscription plan, past and current turnaround times, quantity of online DVDs per month, and any other details that show evidence of an intentional throttling pattern at Blockbuster Online.

Please note that slow service alone does not necessarily indicate throttling. Also, if you were not consistently receiving at least four online DVDs per week at some point, you have never been a high-volume renter and probably have not used your account enough to witness a substantial throttling trend.