Very High Demand Status at Blockbuster

If you have checked your Blockbuster Online queue recently, you have probably been surprised to see a lot titles marked as Very High Demand, High Demand, Medium Demand, etc. This seems like something new, but it really is not. The is just Blockbuster's way of putting a positive spin on a bad inventory problem.

The title statuses used to be Very Long Wait, Long Wait, Short Wait, etc., but those terms sound negative. The terms automatically imply there will be a wait, and waiting for DVDs is no fun.

Demand, however, is much more positive. Everybody loves demand. Demand implies desirability, as in "We're terribly sorry, but Disc 3 of Happy Days Season 2 is in Very High Demand. We have only one copy of that disc for the entire country and Gus from Grand Rapids has been hanging on to it for months while he is perfecting his Fonzie impression for the community center talent show."

Don't be misled by the slick change in terms. You are not getting those DVDs that have been sitting at the top of your queue for over a year, because Blockbuster does not have them in sufficient quantities. Blockbuster could buy more copies of those titles, but that would cost them money. As long as you are loyally paying for your subscription each month and not threatening to cancel, why should Blockbuster be concerned with meeting your needs as a customer?

This is the point we all realize the new Blockbuster has already jumped the shark.

Blockbuster Spins Massive Reduction in TotalAccess Benefits

Click here to see Blockbuster's official statement about the massive reduction in TotalAccess benefits. This is basically what Blockbuster Underground previously reported. The humorous difference is how Blockbuster is pathetically trying to spin this subscription benefit cut as a plan enhancement. Blockbuster is trying to trick TotalAccess subscribers into thinking they are now getting some sort of an improvement to their service when the reality is that TotalAccess subscribers are about to get far fewer DVDs for their subscription price.

Why did Blockbuster not just come out and say,

“Congratulations! Because you have been a loyal TotalAccess subscriber, Blockbuster is rewarding you with far fewer DVDs per month for the same price you have been paying. Lucky dog! Now you have much more time to watch glorified teenage karaoke shows on primetime television. Enjoy!”