On August 9, 2005, Blockbuster announced that it will raise the monthly subscription fee for its three-out DVD-by-mail rental plan from $14.99 to $17.99. The new pricing will go into effect on August 19, 2005.
Blockbuster is honoring the fixed-price guarantee that they offered to subscribers earlier this year. Subscribers who signed up during the fixed price guarantee period will be automatically exempted from this price increase through January 31, 2006.
Blockbuster is sending notices to individual subscribers to clarify the fee change policy. Subscribers with questions, should contact Blockbuster Online’s Customer Service Department.
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