Blockbuster Online Post-Dating Appears to Be Related to Time of Day

Further tracking of Blockbuster's online system has shown that the practice of post-dating some store transactions appears to be related to the time of day at which a given transaction takes place. For store transactions taking place in the earlier part of the day, Blockbuster tends to assign the correct date in the online system. For store transactions taking place in the later part of the day, Blockbuster tends to assign a later date in the online system.

This trend suggests that Blockbuster has established some arbitrary cutoff time during the day. This would mean store transactions taking place before the cutoff time would be recorded on the correct date, and store transactions taking place after the cutoff time would be recorded as taking place on the following date. If this is the case and Blockbuster does have an arbitrary cutoff time during the day, Blockbuster has established an unfair an unnecessarily confusing policy of recording store transaction dates.

One Blockbuster Undergrounder has suggested that Blockbuster has chosen to use a posting practice common to the banking industry. For example, if you deposit money into your account after 2:00PM on Monday, the funds will be posted to your account on Tuesday. The problem with this idea is, even though the bank will post your funds on the following day, the bank will still accurately record the date of your actual transaction. Confirm this by looking at your ATM receipt the next time you make a deposit after your bank's cutoff time. The funds from your deposit may not be available until the following day, but the actual date of the transaction will be correct in the system. In Blockbuster Online's system, the transactions are sometimes being recorded as actually happening on the following day.

If Blockbuster is somehow basing their arbitrary cutoff time on shipping center hours, this is also an unfair practice. Blockbuster Online shipping center hours should be irrelevant when recording store transaction dates. The online shipping system is supposed to operate based on whether or not a subscriber has available queue slots in time for shipping. The online system has no reason to be basing anything on store transaction dates. As far as the queue is concerned, either a store DVD has been rented and returned, or it has not. A slot is open at shipping time, or it is not. What would be the legitimate reason to record store transactions one day late? We already know the Blockbuster Online system is operating beyond shipping centers hours, because the system often displays in-store exchanges quickly after they happen, even when those transactions take place late at night. Why should the system not record the actual dates of transactions?

Since the transactions in question are physically taking place in Blockbuster stores, the transactions are taking place within normal business hours for the store. Therefore, the transactions should be recorded on the proper dates. If Blockbuster is assigning different dates, they are unjustifiably skewing subscriber data. This skewed data would inaccurately indicate subscribers are one day slower when exchanging some online DVDs at stores and Blockbuster is one day faster when shipping some online DVDs after the return of store DVDs. In short, the skewed data makes Blockbuster Online look better on paper by artificially making the subscribers look less active and Blockbuster Online look faster. Some subscribers could end up getting fewer DVDs because of delays, but the records would show many of Blockbuster's shipping delays are one day shorter than they actually are.